Samsung 55" RU7100 HDR Smart 4K TV - Model No. UE55RU7100KXXU
Discover striking picture quality with Samsung`s RU7100 4K TV series
Discover True 4K colour and clarity for a beautifully vibrant picture. Watch non 4K film transformed into stunning 4K.
True 4K colour & clarity
Don`t settle for anything less than True 4K colour and clarity. Samsung delivers pure colours, sharp contrast and brightness you would expect from the latest 4K resolution standards.
Relax with a TV that adapts to give you the very best 4K picture.
Experience better shadow detail and more accurate colour with UHD Dimming technology that independently adjusts tone, brightness and sharpness. By dividing the screen into hundreds of small zones, UHD Dimming separately controls the darkest and brightest elements of any image for exceptional picture quality.
Watch every moment burst from the screen. Discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun filled landscape scene.
Content Discovery (Universal Guide)
Less time searching and more time watching with tailored recommendations. Finally, a TV with everything in one place. Our Universal Guide recommends popular shows and content tailored just for you, meaning you can watch more of what you love.
Clean cable solution
Banish messy cables from sight for a distraction free viewing experience.
A TV designed to look elegant from any angle with a design that gives you less TV and more picture.
Works with your compatible smart devices and home appliances from your sofa. Bixby, Alexa, Google Assistant and connect through SmartThings*.
*Compatible phone and app required. Exact functionality may change at any time and be withdrawn from the product without notice.
One Remote Control Functionality
You no longer need multiple remotes lined up on your coffee table. Control all of your compatible devices and content with the TV remote control.
All your content and connected devices in one place, you’re only ever 3 clicks from your favourite shows.*
*Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.
Samsung TV Plus
Instant access to the latest 4K UHD movies and content for the whole family. Experience the true potential of your 4K UHD TV straight out of the box.
Seamlessly recognise and listen to any background music. Whether it’s a catchy tune on an advert or a soundtrack in a movie, our TV is smart enough to seamlessly find the name of a song and the music service where it`s available from.