Samsung 55" RU7400 Dynamic Crystal Colour HDR Smart 4K TV - Model No.UE55RU7400UXXU
Discover exceptional picture quality with Samsung`s RU7400 Dynamic Crystal Colour 4K TV
Enjoy the latest films in a billion colours with True 4K colour and clarity. Watch non 4k film transformed into stunning 4K.
Dynamic Crystal Colour
Discover crystal clear, lifelike colour. With more than one billion colours — 64 times more than conventional UHD TVs — the Dynamic Crystal Colour display delivers picture-perfect results every time.
True 4K colour & clarity
Don`t settle for anything less than True 4K colour and clarity. Samsung delivers pure colours, sharp contrast and brightness you would expect from the latest 4K resolution standards.
Voice Assistant | Bixby on TV
Interact and control your TV with your voice. Bixby is an intelligent assistant that can help you manage your TV and home.
Watch every moment burst from the screen. Discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun filled landscape scene.
Content Discovery (Universal Guide)
Less time searching and more time watching with tailored recommendations. Finally, a TV with everything in one place. Our Universal Guide recommends popular shows and content tailored just for you, meaning you can watch more of what you love.
Relax with a TV that adapts to give you the very best 4K picture.
Clean cable solution
Banish messy cables from sight for a distraction free viewing experience.
A TV designed to look elegant from any angle with a design that gives you less TV and more picture.
Control your compatible smart devices from your sofa for a more connected and safer home. Works with Bixby, Alexa, Google Assistant and connect through SmartThings*.
*Compatible phone and app required. Exact functionality may change at any time and be withdrawn from the product without notice.
One Remote Control
Simple and intuitive control of everything from one remote. You no longer need multiple remotes lined up on your coffee table. Your One Remote allows you to multi-task with simplicity.
All your content and connected devices in one place, you’re only ever 3 clicks from your favourite shows.*
*Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.
Automatically login into your accounts with simple, seamless smartphone* connection and setup. Only Samsung can offer comprehensive set-up in just a few simple steps. Your TV and mobile** will automatically connect and your mobile will share your Wi-Fi link with the TV. If your mobile is linked to a Samsung Account, it will automatically be shared with your TV: no additional login required.
*Compatible phone and download required of SmartThings App. **Limited Apps integration will be available from launch.
Samsung TV Plus
Instant access to the latest 4K UHD movies and content for the whole family. Experience the true potential of your 4K UHD TV straight out of the box.
Experience better shadow detail and more accurate colour with UHD Dimming technology that independently adjusts tone, brightness and sharpness. By dividing the screen into hundreds of small zones, UHD Dimming separately controls the darkest and brightest elements of any image for exceptional picture quality.
Seamlessly recognise and listen to any background music. Whether it’s a catchy tune on an advert or a soundtrack in a movie, our QLED TV is smart enough to seamlessly find the name of a song and the music service where it`s available from.
Pause Live TV Functionality
Take control of how you watch TV. Samsung`s Pause Live TV functionality*.
*To use Pause Live TV functionality additional purchase necessary of an external memory device is required