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LG OLED77C66LB.AEK 77" 4K OLED 4K Smart TV

£3,599.00
Awaiting stock
Call 01307 464187 for availability
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42"
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77"
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  • ENERGY RATINGE
  • SCREEN SIZE (inch)77
  • SCREEN RESOLUTION4K
  • SCREEN TYPEOLED
  • REFRESH RATE (Hz)120
  • SMART TVwebOS
  • MODEL YEAR2026
  • PROMOTIONAL WARRANTY (YRS)5
  • Manufacturer Guarantee2 years
  • EAN8806096749845
5 Year Warranty Catalog
Euronics

LG OLED77C66LB.AEK 77" 4K OLED Smart TV

The LG OLED77C66LB.AEK is a premium 77‑inch OLED TV designed for viewers who want exceptional picture quality, advanced AI processing and a smooth, cinematic experience. With self‑lit OLED pixels, powerful image enhancement and a feature‑rich smart platform, it delivers outstanding performance for films, gaming and everyday entertainment.

Key Features

  • α11 AI Processor optimises picture and sound in real time for clearer, sharper images.
  • Brightness Booster enhances luminance for vivid HDR performance.
  • Certified Perfect Black and Colour for deep blacks and rich, accurate colours.
  • Dolby Vision with Filmmaker Mode for authentic, cinema‑grade visuals.
  • Smart webOS with fast access to apps and personalised recommendations.
  • AI Magic Remote for intuitive point‑and‑click navigation and voice control.

Picture Quality

With self‑lit OLED pixels, this TV produces perfect black levels and exceptional contrast. Colours appear vibrant and lifelike, while the Brightness Booster ensures HDR scenes look punchy and detailed. Whether you're watching films in a dark room or daytime TV in a bright space, the image remains clear and immersive.

Sound & Performance

The α11 AI Processor analyses content frame by frame, enhancing dialogue, balancing background audio and improving clarity. This creates a more engaging soundstage without the need for manual adjustments. The TV also delivers smooth motion, making it ideal for fast‑paced sports and action scenes.

Smart Features

  • Quick access to popular streaming apps.
  • Voice‑enabled control for hands‑free operation.
  • AI‑powered content suggestions based on your viewing habits.
  • Easy navigation with the Magic Remote.

Gaming Experience

Gamers benefit from responsive performance, smooth motion handling and excellent contrast. Fast‑moving scenes remain sharp, and the OLED panel provides stunning visual depth for modern consoles.

Who Is This TV Best For?

  • Film lovers who want cinematic picture quality at home.
  • Gamers who value fast response and rich visuals.
  • Families looking for a reliable, easy‑to‑use smart TV.
  • Anyone upgrading to a large‑screen OLED for immersive viewing.

Common Questions

Does this TV support HDR?

Yes, it supports Dolby Vision for enhanced brightness and detail.

Is it good for bright rooms?

Yes. The Brightness Booster helps maintain clarity even in well‑lit environments.

Does it include smart features?

Yes. The webOS platform provides a wide range of apps and personalised recommendations.

Is the Magic Remote included?

Yes. The AI Magic Remote comes with the TV for easy navigation.

Summary

The LG OLED77C66LB.AEK combines OLED picture quality, intelligent processing and a powerful smart platform to deliver a premium home entertainment experience. It’s an excellent choice for anyone seeking a large, high‑performance TV for films, gaming and everyday viewing.

More Information
Manufacturer LG
GTIN 8806096749845
Model Number OLED77C66LB.AEK
Price £3,599.00
REFRESH RATE (Hz) 120
Mirakl LGEOLED77C66LBAEK
PROMOTIONAL WARRANTY (YRS) 5
MODEL YEAR 2026
ENERGY RATING E
WIDTH (MM) 1711
SCREEN RESOLUTION 4K
SCREEN TYPE OLED
SMART TV webOS
SCREEN SIZE (inch) 77
HEIGHT (MM) 982
DEPTH (MM) 47.1
Is Soft Bundle No
Expired Status No
Is On Display false
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