LG OLED77C66LB.AEK 77" 4K OLED 4K Smart TV
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- ENERGY RATINGE
- SCREEN SIZE (inch)77
- SCREEN RESOLUTION4K
- SCREEN TYPEOLED
- REFRESH RATE (Hz)120
- SMART TVwebOS
- MODEL YEAR2026
- Manufacturer Guarantee2 years
- EAN8806096749845
LG OLED77C66LB.AEK 77" 4K OLED Smart TV
The LG OLED77C66LB.AEK is a premium 77‑inch OLED TV designed for viewers who want exceptional picture quality, advanced AI processing and a smooth, cinematic experience. With self‑lit OLED pixels, powerful image enhancement and a feature‑rich smart platform, it delivers outstanding performance for films, gaming and everyday entertainment.
Key Features
- α11 AI Processor optimises picture and sound in real time for clearer, sharper images.
- Brightness Booster enhances luminance for vivid HDR performance.
- Certified Perfect Black and Colour for deep blacks and rich, accurate colours.
- Dolby Vision with Filmmaker Mode for authentic, cinema‑grade visuals.
- Smart webOS with fast access to apps and personalised recommendations.
- AI Magic Remote for intuitive point‑and‑click navigation and voice control.
Picture Quality
With self‑lit OLED pixels, this TV produces perfect black levels and exceptional contrast. Colours appear vibrant and lifelike, while the Brightness Booster ensures HDR scenes look punchy and detailed. Whether you're watching films in a dark room or daytime TV in a bright space, the image remains clear and immersive.
Sound & Performance
The α11 AI Processor analyses content frame by frame, enhancing dialogue, balancing background audio and improving clarity. This creates a more engaging soundstage without the need for manual adjustments. The TV also delivers smooth motion, making it ideal for fast‑paced sports and action scenes.
Smart Features
- Quick access to popular streaming apps.
- Voice‑enabled control for hands‑free operation.
- AI‑powered content suggestions based on your viewing habits.
- Easy navigation with the Magic Remote.
Gaming Experience
Gamers benefit from responsive performance, smooth motion handling and excellent contrast. Fast‑moving scenes remain sharp, and the OLED panel provides stunning visual depth for modern consoles.
Who Is This TV Best For?
- Film lovers who want cinematic picture quality at home.
- Gamers who value fast response and rich visuals.
- Families looking for a reliable, easy‑to‑use smart TV.
- Anyone upgrading to a large‑screen OLED for immersive viewing.
Common Questions
Does this TV support HDR?
Yes, it supports Dolby Vision for enhanced brightness and detail.
Is it good for bright rooms?
Yes. The Brightness Booster helps maintain clarity even in well‑lit environments.
Does it include smart features?
Yes. The webOS platform provides a wide range of apps and personalised recommendations.
Is the Magic Remote included?
Yes. The AI Magic Remote comes with the TV for easy navigation.
Summary
The LG OLED77C66LB.AEK combines OLED picture quality, intelligent processing and a powerful smart platform to deliver a premium home entertainment experience. It’s an excellent choice for anyone seeking a large, high‑performance TV for films, gaming and everyday viewing.
| Manufacturer | LG |
|---|---|
| GTIN | 8806096749845 |
| Model Number | OLED77C66LB.AEK |
| Price | £3,599.00 |
| REFRESH RATE (Hz) | 120 |
| Mirakl | LGEOLED77C66LBAEK |
| PROMOTIONAL WARRANTY (YRS) | 5 |
| MODEL YEAR | 2026 |
| ENERGY RATING | E |
| WIDTH (MM) | 1711 |
| SCREEN RESOLUTION | 4K |
| SCREEN TYPE | OLED |
| SMART TV | webOS |
| SCREEN SIZE (inch) | 77 |
| HEIGHT (MM) | 982 |
| DEPTH (MM) | 47.1 |
| Is Soft Bundle | No |
| Expired Status | No |
| Is On Display | false |



